OpenAI on Nov. 10 introduced Businesses in ChatGPT in beta, the company said, letting firms claim and verify a profile in Business Hub, update details and see aggregated insights such as mentions and website clicks. TechCrunch confirmed the Business Hub launch and said eligible companies can also create a Business Agent that ChatGPT users can question about products and services. OpenAI said Business Agents are available to eligible ecommerce and online-service businesses in the United States, and that conversations with a Business Agent are labeled and kept separate from ChatGPT’s own answers.