Audi Cuts 2026 Outlook to a 3–5% Margin on China Weakness and Price Pressure
Audi has cut its 2026 forecast after a weak first nine months. It now expects revenue of €55–59 billion and an operating margin of 3–5%, down from €58–63 billion and 5–7%. Global deliveries of Audi's battery-electric cars fell 12% to 143,748.
By the Tesla News Wire staff · Edited by Seamus McKenna · · 2 min read
Audi has lowered its 2026 targets. It now forecasts revenue of €55–59 billion, an operating margin of 3–5% and net cash flow of €2.5–3.5 billion. Reuters says the previous guidance was €58–63 billion in revenue and a 5–7% margin.
Why
Audi cited the slump in China, especially for combustion cars, along with tougher competition and growing export pressure from Chinese brands in Europe. It also pointed to energy costs linked to the Middle East situation and US tariffs. Reuters says CFO Juergen Rittersberger expects a significantly stronger fourth quarter.
Deliveries
Audi brand deliveries fell 11.4% from January to September. Germany and Europe were up.
Plug-in hybrid deliveries rose 103%.
BEV deliveries fell 12% to 143,748, although Germany and China grew significantly.
The Q9 arrives in early November. The A2 e-tron, Audi's first fully electric compact car, reaches European dealers in December and is built in Ingolstadt.
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