The world's biggest two-wheeler maker is taking its EV brand to Europe. Hero MotoCorp said at EICMA 2026 in Milan that VIDA has officially begun operations in Europe, with vehicle deliveries starting.
Where and how
- Online: with partner Elektrorider, VIDA's direct-to-consumer model covers 10 countries for the DIRT.E K3: Italy, Spain, Germany, France, Slovenia, Slovakia, Romania, Hungary, the Czech Republic and Croatia.
- In stores: both the VX2 and DIRT.E K3 will be sold at stores in Romania, Hungary, the Czech Republic, Slovenia, Slovakia and Croatia.
The products
- VIDA VX2: an urban scooter with 140 km of WMTC range in Eco mode, a 90 km/h top speed and twin removable IP67-rated batteries for charging at home. Test rides and retail sales start in December 2026 in the six store markets.
- VIDA DIRT.E K3: an adjustable electric off-roader for young riders with a three-stage frame that grows with the child, engineered with Hero's Tech Centre Germany. A 6Days Limited Edition of 100 numbered units marks the 100th International Six Days Enduro.
Hero also showed the Xpulse 450 adventure bike, the Harley-Davidson X350T and a new innovation unit, Novus Labs.