Ford on Wednesday, Oct. 14, 2026 opened a preorder-invite list for the Fathom, its upcoming electric pickup and the first vehicle on its new Universal EV platform. Ford's Fathom page lists a starting MSRP of $28,350 with the standard-range battery, plus a $1,595 destination and delivery charge, or $29,945 before dealer fees. Sign-ups ask for a name, email and ZIP code; Ford says official preorders begin in early 2027.

What Ford has confirmed so far

  • Price: $28,350 MSRP before the $1,595 destination fee (Ford.com FAQ).
  • Battery and power: a lithium iron phosphate (LFP) pack built into the floor and a 400-volt system, with a single rear motor as standard and dual-motor all-wheel drive available, InsideEVs reports.
  • Features: a large touchscreen with built-in Apple Maps, Apple CarPlay and Android Auto, a digital key, bidirectional charging, a frunk, and BlueCruise hands-free hardware on every truck.
  • Not yet published: range, battery capacity, towing and payload. Ford is expected to reveal the truck fully closer to launch.
  • Timing: Fathom will be built at Ford's Louisville Assembly Plant in Kentucky. A Ford spokesperson told Electrek that "Fathom will launch in 2027" and "there is no change to that," with deliveries expected later in 2027.

What it means for Tesla

Ford is aiming the Fathom squarely at Tesla's buyers. According to Electrek, Ford claims the Fathom will cost less to own over five years than a three-year-old used Model Y, and Fathom test trucks were photographed at a Tesla Supercharger over the summer with an NACS port, so owners should be able to use Tesla's network. A sub-$30,000 electric pickup is also a segment Tesla does not sell in; the Model Y and Model 3 still lead U.S. EV sales (our Q3 sales story), but the Fathom is one of the clearest attempts yet to undercut them on price when it arrives in 2027.

The caveat is execution. Ford CEO Jim Farley said at the Automotive News Congress that "it's going to be a heck of an effort to launch this at scale, at cost, on time," Electrek reported. For charging costs on Tesla's network, see Supercharger prices in Q3.