Tesla's Robotaxi app is offering some new riders their first trip for free. Ethan McKanna, who runs the Robotaxi Tracker site, posted a screenshot at 7:09 PM PT on Wednesday, Oct. 28, 2026 showing a "First ride on us" line and a $0.00 total on a Houston booking. He later wrote that it "(currently) appears to be live in Dallas and Houston but not Austin in my testing."

What we know

  • Where: Dallas and Houston, per McKanna's checks. He did not see it in Austin.
  • What it looks like: the booking card showed a Houston drop-off and a zeroed-out fare above the Book Ride button, TeslaNorth reported.
  • Not confirmed: Tesla hasn't announced the promotion on its Robotaxi or corporate accounts, TeslaNorth said, so terms such as distance limits or an end date aren't known.

Why now

The offer shows up days after Tesla stretched its Houston map into a rocket shape (our report), a map critics now say is partly out of reach (see today's story). Tesla also has more cars to fill: its Texas fleet passed 1,000 vehicles, with Cybercabs outnumbering Model Ys (our fleet story).